Product & Brand Development Manager - Consumer Good
Manajemen Brand
Jakarta Raya
24-Aug-2024
Rp15.000.000 - Rp18.000.000
Full time
Roles & Responsibilities:
Develop new, different, better concepts consistent with the brand's sense of purpose, by integrating consumer insights and trends
Cross functional innovation project management – From idea creation, feasibility exploration, production, and in-market assessment
Co-Development of market and category understanding, possible innovation with white space, and business case development
Analyze broad market trends, local consumer insights, 3rd party information and competitor movements to help refine growth strategies in innovation and category development
Lead the development of key renovation/maintenance projects including the development of range extensions to accelerate high performing ranges
Through the analysis of market, brand and competitor performance/activity lead the review and subsequent NPD requirement for ranges in need of brand love (packaging, product development, range extensions/replacements)
Lead the development of concepts through qual and quant research to launch driving the analysis and interpretation of survey results to deliver fact based recommendations
Work with a cross functional team at differing seniority levels providing vision and direction to ensure the effective delivery of agreed activities
Manage the Design and Innovation team budget to maximise value
Oversee projects in Product Innovation, process and performance reports, data and analysis
Qualification:
Previous FMCG new product/brand development experience, preferred in from toiletries, beauty, personal care product category
Minimum 10 years in Brand Development, NPD (New Product Development), Product Innovation experience and 3 years of experience as Product & Brand Development Manager
Proven innovation and product development experience
Proven concept development ability
Experience of running qual and quant research programmes
Strong track record in broad cross-functional project management and delivery
Experience in creating and applying consumer, shopper and category insights into innovation brand strategy and actionable plans
Extremely organised in your activities and good at record keeping
Strong stakeholder management and leadership skills