Product & Brand Development Manager - Consumer Good

  • Manajemen Brand
  • Jakarta Raya
  • 24-Aug-2024
  • Rp15.000.000 - Rp18.000.000
  • Full time

Roles & Responsibilities:
  • Develop new, different, better concepts consistent with the brand's sense of purpose, by integrating consumer insights and trends
  • Cross functional innovation project management – From idea creation, feasibility exploration, production, and in-market assessment
  • Co-Development of market and category understanding, possible innovation with white space, and business case development
  • Analyze broad market trends, local consumer insights, 3rd party information and competitor movements to help refine growth strategies in innovation and category development
  • Lead the development of key renovation/maintenance projects including the development of range extensions to accelerate high performing ranges
  • Through the analysis of market, brand and competitor performance/activity lead the review and subsequent NPD requirement for ranges in need of brand love (packaging, product development, range extensions/replacements)
  • Lead the development of concepts through qual and quant research to launch driving the analysis and interpretation of survey results to deliver fact based recommendations
  • Work with a cross functional team at differing seniority levels providing vision and direction to ensure the effective delivery of agreed activities
  • Manage the Design and Innovation team budget to maximise value
  • Oversee projects in Product Innovation, process and performance reports, data and analysis

Qualification:
  • Previous FMCG new product/brand development experience, preferred in from toiletries, beauty, personal care product category
  • Minimum 10 years in Brand Development, NPD (New Product Development), Product Innovation experience and 3 years of experience as Product & Brand Development Manager
  • Proven innovation and product development experience
  • Proven concept development ability
  • Experience of running qual and quant research programmes
  • Strong track record in broad cross-functional project management and delivery
  • Experience in creating and applying consumer, shopper and category insights into innovation brand strategy and actionable plans
  • Extremely organised in your activities and good at record keeping
  • Strong stakeholder management and leadership skills